Rxbar marketing campaign
January - May 2024
Project for BUS-M 311 Marketing Communication. This semester long project consisted of working on a team to create a new marketing campaign for Rxbar and present in a case competition to Kellanova. Our campaign "As strong as you." was created to show consumers how Rxbar can benefit not only your physical strength but it can relate to any type of strength. We also pitched that Rxbar become a paid sponsor of the Big Ten Network where we highlighted the potential benefits and NIL opportunities that would come from the partnership. This campaign consisted of a mix of owned and paid media including broadcast spots, social media posts, in store displays, billboards and much more.
